HOVIS: Strength Baked In

1x40” TVC, 2025
Role: Producer

Director: Zak Razvi

Strength Baked In, Hovis’ first TVC in six years, is a series of portraits of real Hovis ghost-signs around the country; from London to Stockport to Preston. These real signs have been painted onto walls for hundreds of years, baked into the fabric of communites that have grown around them. Filming with real members of the public who live and work around the signs, the film showcases snapshots of modern Britain; subtle moments of everyday strength and togetherness.